make the the brief of description of the attached document in the briefest way posible
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management question and need support to help me learn.
make the the brief of description of the attached document in the briefest way posible
Requirements: i need an excellent shortcut
Reports and Presentations
Proposed strategy for Marketing Campaign
The virtual team proposed the following steps the company should take in establishing a marketing campaign for the new office:
First, the company needed to identify and understand the target market and the audience. In the process there it will also be important to understand the market trends as this will facilitate the marketing process. The second step is that the company will need to have a unique value proposition, especially the uniqueness of the brand. The third step will be establishing the marketing objectives and goals the company will want to achieve. The fourth step was identifying and selecting the marketing channels and approaches the company used to reach more audiences. The fifth step was implementing and publishing the marketing activities such as the marketing calendar and execution. Lastly, it was important for the company to analyze and measure its marketing activities.
Report
Introduction
The following discussion will address the best practices that an organization can implement in carrying out virtual marketing in Saudi Arabia. Over the years, virtual marketing opportunities have increased across Saudi Arabia where the number of internet users had risen to over 34 million by the end of 2022 (Taha et al., 2019). This number had increased by more than 4.2% from the previous years and one major reason for this increase is the growing demand for online goods and services. For this reason, a given organization has a high chance of effecting virtual marketing in Saudi Arabia, and here are some of the practices it can take.
Graph showing the number of internet users in Saudi Arabia since 2015 and how it is expected to grow by 2025
Social media marketing is the best virtual approach a company can use to reach more target audiences conveniently over a short period. With the number of social media users in Saudi Arabia hence this can be a profitable virtual channel due to the lower cost of marketing. For instance, the company can connect with more customers online creating both short-term and long-term networks. The second virtual practice a company could have apply in Saudi Arabia to reach more audiences is using an influencer marketing approach (Taha et al., 2019). Influencer marketing is where a business brand will use social media influencers and, in most cases, celebrities who have gathered attention from a specific audience. These influencers promote the brand by recommending the brand to the audience that the influencer has. The third marketing practice a company can use in Saudi Arabia is Affiliate marketing, which involves the use of affiliates; bloggers, ad networks, media buyers, coupon websites, and influencers (Taha et al., 2019). The fourth practice suitable for virtual marketing in Saudi Arabia is using a search engine marketing approach since most potential consumers are looking for products by searching on various sites.
The increasing technological trends in Saudi Arabia can facilitate the effectiveness of virtual marketing. As the number of social media users in the country increase, there are various virtual marketing practices the company could have applied and they include social media marketing, influencer marketing, affiliate marketing, and search engine optimization.
International Representative feedback on the report:
the above report covered in detail some of the virtual marketing practices that the company could have used to reach the target audience. For a company introducing a new office in a new country, virtual marketing is an important approach as it would have helped reach more audiences over a short time, unlike using the traditional marketing approach.
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