- It's crucial to have a start planning in writing.

Respond to each argument: - It's crucial to have a start planning in writing. I don't agree with the arguments that planning messages wastes time. While it is true that plans may change as the message creation process unfold, the act of planning still serves an important purpose. In chapter 3, it said that: "No matter what kind of information you need to convey, your goal is to craft a message that is effective and efficient. Following a clear and proven three-step process will help you meet both goal". Planning business message is one of that. It helps us create an outline so it's easier to cover the main ideas. In my opinion, I think planning message can save time since we know what to accomplish with our message. - We know that plans can change and a message is no exception. Planning indeed helps people to be more specific in their message. For example, by planning we can clarify the purpose and main objectives of the message. Having a plan can help and save time in the long run since we can avoid losing track of the principal purpose. Also, the message planning process consists in analyzing the situation, choosing the right medium, and organizing the information. By following this process, our message can meet the main purpose because good organization benefits the audiences by helping them under- stand and accept the message in less time.