Conduct a competitive analysis for three (3) competitors against the business on each of the following dimensions:

Competitive Analysis Carrying out a competitive analysis gives you an in-depth understanding of how your competitors operate and their strengths and weaknesses. Conduct a competitive analysis for three (3) competitors against the business on each of the following dimensions: Pricing Location Customer service Current market share Marketing strategies Collaborative Alliance Identify two forms of strategic/collaborative alliances that could support the organisation in its successful growth. For each alliance partner: Provide background information on companies or contractors that could be involved in the alliance Briefly describe the reasons why the alliance would be beneficial for business advancement Outline the due diligence process that was applied in evaluating the alliances (example: checking the reputation of the potential ally) Include a summary of risk and cost-benefit analysis that has been performed to assess the alliances Recommend one strategic/cooperative ally. Provide justifications for your recommendation